Google Ad Grants
Search Engine Advertising for Non-Profits
Make the most of Google’s €10,000/month Google Ad Grants budget—without getting lost in the fine print.
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Google Ad Grants offers up to €10,000 per month in free advertising on Google Search to eligible non-profits. But this isn’t a plug-and-play tool—it comes with strict eligibility rules, performance requirements, and technical criteria that must be met continuously to keep access.
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From maintaining a minimum CTR, to structuring high-quality, relevant campaigns, and implementing proper conversion tracking—staying compliant and getting real results is far from simple. In fact, many non-profits struggle to use even a portion of their available budget effectively.
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We don’t just help you access the grant—we help you make it work.
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With years of experience in digital strategy for non-profits, we offer tailored Google Ad Grants management focused on compliance, performance, and mission alignment.
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Let us handle the complexity—so you can focus on changing the world.
What requires Google?
Getting Google Ad Grants is just the beginning—keeping it is the real challenge.
To stay eligible your organisation must follow Google’s ongoing compliance rules.
These aren’t optional. Here’s what’s required:
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Maintain a minimum 5% account-wide CTR
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Relevant keywords
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Quality Score of 3
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Geo-targeting
And more...
€550/month for €10,000 in monthly ad visibility? That’s what we call a smart investment.
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Natriarch will handle your Google Ad Grants strategy, setup, and monthly optimisation—making sure your campaigns stay compliant, effective, and aligned with your goals.
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📆 3-month minimum commitment
🎯 Designed to deliver measurable results for a fraction of the usual ad spend.